A List of Social Media Monitoring Tools
Yesterday I sat down and decided that I wanted to try out some different monitoring solutions beyond what I was using. (Thanks to everyone on Twitter that offered up some suggestions on what tools you...
View ArticleTwitter Analysis: Making Measurement Meaningful
Here’s another great guest post from our friend Mike Layton, Co-Founder of the hot social monitoring startup, Symscio, Inc. It is important to remember that measurement programs will vary, but...
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New 2011 Social Media Statistics Drive It Home
A huge portion of marketing in the future will be done through social media. This infographic truly drives that point home. Source: The Growth of Social Media: An Infographic
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YouTube Insights Morphs Into Analytics
YouTube has transitioned from Insights to a more detailed data retrieval and analysis system called YouTube Analytics. Much like Google Analytics, YA allows you to generate reports by date, geography,...
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Methods to Monitor, Track & Listen: Your Way to Social Campaign Success
How do we capture conversations in social media? How can we understand our audiences? Is there a way for us to measure the success of our digital campaigns? All frequently asked questions by marketers...
View ArticleReporting on Social Media Performance? Develop the Right Strategy
Report with Attribution Reporting performance is relative to the goals you are setting. Having a frame of reference is crucial in order to know what is defined as good performance, poor performance —...
View ArticleBy the Numbers: Moving Beyond Measurement to Attribution
The value of social media reporting lies deeper than just reporting on total engagement results. With new updates and innovations evolving how social marketing is shaped, its crucial to improve on...
View ArticleHow to Reach the 80% of People Who Won’t Read Your Landing Page
What makes a good search marketing landing page that will lead to conversions? Landing pages are the first pages users see when they click on your offer. Although it may be tempting and easier to...
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Improve Your Content Strategy With Pinterest Analytics
Gone are the days when counting comments and likes was part of a daily routine for measuring Pinterest results. With the newly expanded Pinterest Analytics, businesses now can take a deeper dive to...
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The Digital Marketing Audit Trail: Paving a Fast Track to Success
A digital marketing audit analyzes online marketing channels focusing on the needs of the customer to identify performance gaps and drive overall optimization and improvement. Getting the best...
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